I hope you find it useful, and if so, please don’t forget to share your experience in the comments below.Įmails reach the destination from their origination point through the Internet. Thankfully, after reading this article, you’ll understand the main reasons behind that situation! Generally, they complain of being considered as spam. dollars in 2020.Īs you can see, email marketing is one of the most engaging methods for growing your business and customer base.Ī lot of people are still having some trouble with email marketing. The number of email users are 3.9 billion in 2020, which means that more than the half of the world's population is using email as a communication tool.Ī current study by Return Path shows that in 2020, the average inbox placement rate is 83%, which contains emails sent within companies.Ĩ6% of business professionals prefer to use email when communicating for business purposes.Ībout 49% of businesses use some form of email automation.Įmail marketing spending in the United States would grow from 2.07 billion U.S. The numbers show that a successful email strategy is a key point for increasing sales and getting qualified leads. ISPs continually control a bunch of email addresses to see their open rates, inbox placement rates, bounce rates, and other related scores in order to provide a service of flagging some emails as spam.Įmail statistics for a better understanding of the importance of email marketing are given below. The term spam means unavoidable and repetitive. Let’s start with the basic definition of email spam, also known as junk email: unwanted messages sent in bulk. Why Do Emails Go to Spam Instead of Inbox Infographic.How to Avoid Emails Going to Spam Summarized.You Have Spelling Issues & Grammatical Errors You Didn't Include Your Physical Location Address There is no Unsubscribe Link or Opt-out Link You Weren’t Given Your Customer’s Permission
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